ABOUT

I’m a Creative Director and Filmmaker with over 30 years of experience developing cinematic narratives that integrate artistry, strategic thinking, and technical expertise.

My work spans corporate, fashion, advertising, branded content, social media, and podcast productions, where I lead projects from initial concept through final delivery, maintaining full creative oversight across cinematography, editing, sound design, and color. More recently, my practice has expanded to include AI-driven image and video generation as part of an evolving creative toolkit.

I operate at the intersection of vision and execution, approaching each project as a cohesive audiovisual system rather than a collection of isolated tasks. With a foundation in photography and cinematography, and deep experience in post-production, I ensure that every creative decision — from framing and rhythm to tone and sound — serves a unified narrative and brand intention.

My practice is grounded in the belief that meaningful visual communication emerges when storytelling, aesthetics, and strategy work in harmony. The result is work that is not only visually compelling, but structurally intentional and aligned with long-term brand identity.